The first few years of entering the corporate world are quite critical, as it may shape ones career path. This case study proposes a digital platform, as a solution for new graduates who may need some help and advice along their corporate journey.

As a fan of South African TV, I can vouch for Showmax for bringing local content that represents familiar realities through situations and scenarios that many can recognise and relate to. As a regular user of Showmax, in this case study I identify instances on the TV app where, according to my findings, usability can be improved.

An inexpensive method of market research conducted on a live webpage or app. It enables businesses to maximise on impact, increases performance and ultimately drive business metrics. In this case study, I delve into an A/B test that I’ve worked on and discuss what influenced my design decisions.

Buying anything online can be quite daunting, if the online platform is not efficient, intuitive and easy to use. Car insurance is no exception. In fact, it can be more intimidating, as it is a complex purchase journey. This case study unpacks how I played a part in improving an end-to-end sales flow, making it easier for users to buy insurance online.